Kevin Love is pulling out all the stops in his bid for a spot on the Western Conference All-Star roster. Love shot a commercial that shows him promoting his new fragrance, “Numb#rs” (insert joke here). Now, you’re probably saying “what a cheesy way to campaign for a spot in the All-Star Game.” I say, “what a great marketing ploy.”
Chris Bosh did a similar promo when he was campaigning for a spot a few years back when he was still sporting the dreadlocks and playing for the Toronto Raptors. Love went a step further with his well-manicured but very MTV-ish ad. He looks like an XL version of Mike Posner with a touch of Timberlake. OK, maybe the Timberlake reference is a bit much, but you to admit the concept is genius. Love is no stranger to the Hollywood scene, having played at UCLA and made a cameo appearance on HBO’s “Entourage.”
Love deserves to be in this year’s All-Star Game, no doubt. He has the numbers to prove it: 21 points and 15 rebounds per game, and is among the league leaders in double-double. His 31-point, 31-rebound effort against the New York Knicks is one of signature moments of the 2010-11 NBA season. Not since Moses Malone has anyone posted those kind of numbers. (See a pattern here).
When Love was asked if we wears the cologne at all, he said: “I have to . . . that’s how I get all my numbers.” Spoken like a great pitchman. Watch the Kevin Love commercial in its entirety.