The race for NBA Rookie of the Year was practically settled in late January and early February. Cooper Flagg, the Dallas Mavericks’ all-world teenager, put together four consecutive eye-opening games from Jan. 29 to Feb. 5.
He scored a then season-high 49 points against the Charlotte Hornets, followed by 34 points against the Houston Rockets, 36 against the Boston Celtics, and 32 against the San Antonio Spurs. Four impressive performances against four playoff teams. Flagg showed up and showed out and proved to the basketball world that he’s more than capable of carrying a franchise. After all, he is the Maine Event.
Flagg’s 49-point outing on Jan. 29 came against his chief rival in the rookie race, Kon Knueppel. Knueppel spoiled his former Duke Blue Devils teammate’s night with 34 points, including the clinching free throws with 4.1 seconds left to give the Hornets a 123-121 victory.
Even though Knueppel got the win, the game felt more like a coming-out-party for the No. 1 overall pick in the draft. Flagg did more than enough to win the Rookie of the Year award. Years from now, we’ll look back and have a good laugh at how this was even a discussion.
Flagg is a generational talent. Guys like him don’t come along every year. Knueppel is a specialist. It’s easier to find a player with his skillset.
Flagg was the front runner to start the season, made a big move since the All-Star break, and he put an exclamation point to his rookie campaign with a 51-point burst against the Orlando Magic on April 3. The 19-year-old became the youngest player in NBA history to score 50 points.
The Dallas Mavericks forward followed up his historic game with a 45-point effort against LeBron James and the L.A. Lakers on April 5. Flagg is the first rookie to score at least 40 points in back-to-back games since Allen Iverson in the 1996-97 season.
Flagg ranks in the top five in all the meaningful statistical categories. He is first in points (21.2), fourth in rebounds (6.7), second in assists (4.6), third in steals (1.2), and fifth in blocks (0.9).
About the only stat that Flagg doesn’t dominate is wins and losses. His Mavericks are in the bottom tier of the Western Conference and bound for the lottery again. The Mavs have been decimated with injuries and haven’t been whole all season.
All-Star guard Kyrie Irving missed the entire season while recovering from an ACL injury and center Dereck Lively was also sidelined for the season due to a foot injury that required surgery. All-Star center Anthony Davis, the main piece the Mavs received in the Luka Doncic trade, was traded to the Washington Wizards just ahead of the February trade deadline. The move was largely seen as a reset for the the Mavs to build around Flagg.
Despite all of Flagg’s spectacular performances and impressive statistics, many basketball pundits — including highly respected experts such as Bill Simmons and Steve Aschburner — are not convinced that Flagg is the top rookie in the 2025-26 season.
Simmons and Aschburner are on the Knueppel side of the rookie debate. They both believe Knueppel deserves to win ROY because he’s had the better season based on his impact for the playoff-bound Hornets.
Charlotte had more than doubled its victory total from last year and put together a top-five offensive rating thanks to the threat of Knueppel’s outside shooting.
Aschburner wrote on NBA.com:
Some might argue that “winning isn’t important with rookies” since the best ones often end up on bad teams. But that’s the point of the draft, isn’t it? To deliver help to the teams that need it, ASAP? And at a time when NBA coaches dole out All-Star reserve spots based on whether the candidates’ team is winning or not, it’s disingenuous to think winning shouldn’t factor into ROY competition.
Steve Aschburner, NBA writer
Aschburner’s argument about winning being a major factor in postseason awards isn’t wrong but it is flawed. If we’re putting all our eggs on team standings then VJ Edgecombe deserves to be in the ROY conversation because the Philadelphia 76ers wouldn’t be in the playoffs without Edgecombe’s contributions. As a matter of fact, an strong case could be made that Edgecombe has had a larger impact on his team because he’s had to fill in as the No. 2 option behind Tyrese Maxey due to all the injuries the Sixers have dealt with all season.
It is true that the addition of Knueppel has made the Hornets better. He has quickly established himself as one of the elite shooters in the NBA, breaking Keegan Murray’s mark for most 3-pointers made by a rookie. He leads the league in total 3-pointers made, averaging 3.4 per game, and he ranks in the top 10 in 3-point percentage (42.7%).
There’s no question Knueppel has had a significant impact on the improved Hornets. But Kon is a role player. He’s the third or fourth option on the Hornets. He has far less responsibilities on offense and defense. By contrast, there is a ton of responsibilities on Flagg’s plate.
Flagg is not only the primary playmaker but he’s also asked to make plays on defense. Flagg is asked to do more with less talent around him. Knueppel is mainly a 3-point specialist who has to rely on his teammates like LaMelo Ball, Brandon Miller and Miles Bridges to get him shots.
Over 80% of Knueppel’s 3-pointers made have been assisted, primarily by Ball. Flagg, on the other hand, creates 51% of his shots on his own through post-ups and dribble drives. He is the focal point of the Mavericks offense while Knueppel is the floor spacer on the Hornets.
Here’s a question for all basketball media types: Would you pay money to see Kon Knueppel? Or would you rather pay money to see Cooper Flagg?
We know what most of them would say.
Joel Huerto is editor and publisher of OneManFastBreak.net. He hosts a sports podcast on YouTube @onemanfastbreak1.