Being a basketball fan is truly exciting right now. The game is transitioning smoothly from one era to the next. LeBron James has had an incredible two-decade career, and it’s time for King James to relinquish the crown. The luster of Stephen Curry and the Golden State Warriors’ decade-long success is beginning to fade.
The NBA is currently undergoing a rebranding, and it’s happening at an ideal time. TNT Sports’ 35-year television partnership with the NBA will conclude after the 2025 season. The league will begin its new 11-year, $76 billion media rights deal with ABC/ESPN, NBC/Peacock, and Amazon Prime starting in the 2025-26 season. Additionally, John Tesh’s iconic “Roundball Rock” theme music is making a return, introducing a new generation of basketball fans to its catchy tune. There couldn’t be a better way to kick off this rebranding than with some fresh headliners.
The 2025 NBA Finals features two burgeoning superstars in Oklahoma City Thunder guard Shai Gilgeous-Alexander, the newly crowned 2025 NBA MVP, and Indiana Pacers point guard Tyrese Haliburton. Shai and Tyrese are not superstar-level yet, but they are at the doorstep. They are spearheading this new wave of contemporary talent and ushering in the yet-to-be defined era.
“We’re witnessing the changing of the guard,” said former L.A. Clippers guard Lou Williams on the “Run It Back” podcast on FanDuel TV. “We are seeing the LeBrons and Kobes of our time. These young superstars are starting to make their mark on the game and define where it’s headed in the future. SGA is going to be one of those special players.”
Lou Will had a unique perspective on Shai’s development, having been his teammate during SGA’s rookie season with the Clippers. “This is my rook,” said Williams, who recognized Shai’s maturity from Day 1. He observed how Shai dedicated himself to improving at just 20 and is now seeing him emerge as one of the best players in the league at 26.
“[Shai] was always a responsible player who carried himself like a mature professional,” Williams noted. “He had big aspirations and was clear about his endgame. He knew his abilities.”
Lou Will’s praise for Shai’s work ethic underscores SGA’s character. The Clippers had a strong feeling that SGA could become an All-Star caliber player, but an NBA MVP? “Not in my wildest dreams,” Lou Will admitted. “I’m sure Shai had [MVP] on his vision board.”
SGA embodies the qualities of a throwback player who understands the importance of consistency and patience in achieving the ultimate goal of winning a championship.
The same holds true for Haliburton. The 25-year-old Pacers guard possesses an unorthodox shooting style but plays like a classic point guard with modern capabilities. He can dominate a game without scoring, pushing the pace like an ’80s playmaker while boasting an astonishing 5-to-1 assist-to-turnover ratio. For context, a 3:1 ratio is considered well above average, while 4:1 is excellent. Haliburton is operating on an entirely different level in terms of minimizing turnovers.
Few players can match Haliburton’s killer mentality. He has made headlines by leading two historic comebacks with game-winning shots that thwarted the playoff hopes of the Milwaukee Bucks and Cleveland Cavaliers. He also delivered a memorable choke sign celebration at Madison Square Garden after making a dagger shot that seemingly floated five feet in the air before swishing through the net. That shot and choke sign celebration will linger in the memories of Knicks fans for a long time.
The Pacers achieved remarkable comebacks, erasing a seven-point lead in 34.7 seconds to eliminate the Bucks in five games, then erasing another seven-point deficit in 46.7 seconds to take a 2-0 lead against the Cavaliers. In the Eastern Conference Finals against the Knicks, they came back from a nine-point deficit in 52.5 seconds in Game 1, with Haliburton sinking critical shots during each comeback.
SGA and Haliburton — alongside Anthony Edwards (23), Jalen Brunson (28), Cade Cunningham (23) and Luka Doncic (26) — are entering their prime years. Five of the six made the 2025 All-NBA teams (Luka didn’t qualify because of games missed), and they represent the present and future of the Association. They represent the major shift in the NBA as we head into a new era.
HISTORY LESSON: BREAKING DOWN DIFFERENT ERAS IN THE NBA
How did we arrive at this point? Let’s pop the VHS tape into the VCR and press rewind. The first 75 years of the NBA can be divided into six distinct eras.
In the league’s formative years of the 1950s and 1960s, eight basketball pioneers — Jerry West, Oscar Robertson, Elgin Baylor, Bob Cousy, George Mikan, Bob Pettit, Wilt Chamberlain, and Bill Russell — established the groundwork for greatness. Bill Russell and his Boston Celtics didn’t just participate; they dominated the era, clinching 11 championships in 13 seasons. This is an astonishing achievement that is unlikely to ever be matched.
Kareem Abdul-Jabbar, Dave Cowens, John Havlicek, Willis Reed, Wes Unseld, Rick Barry, George “Iceman” Gervin, and Julius Erving carried the torch through the colorful and turbulent era in the 1970s. This was a challenging time marked by the competition between the ABA and NBA, resulting in dwindling audiences.
The arrival of Magic Johnson in L.A. and Larry Bird in Boston revitalized basketball during the 1980s, often regarded as the league’s golden era. It was a period of glitz and grit. Showtime vs. Celtic Pride. East Cost vs. West Coast. This period also saw the emergence of the “Bad Boys” Detroit Pistons, along with three-time MVP Moses Malone’s move from Houston to Philadelphia. Moses teamed up with Julius “Dr. J” Erving in the 1982-83 season and co-authored one of the most dominant playoff runs, sweeping Magic’s Lakers in the ’83 Finals and capping off a 12-1 postseason record. Moses’ audacious move may be the first variant of a superstar player joining another superstar player to form a super team.
The Air Jordan era took flight in the 1990s. After grabbing the baton from Magic and Bird, Michael Jordan ruled the ’90s, winning six championships in eight years and denying peers Sir Charles Barkley, Karl “The Mailman” Malone, and Patrick Ewing from winning rings. Jordan’s Bulls was a perfect 6-0 in the NBA Finals and pulled off the three-peat twice.
Hakeem Olajuwon benefited from Jordan’s brief two-year retirement, leading the Houston Rockets to back-to-back titles in 1994 and 1995. David “The Admiral” Robinson teamed up with Tim “Big Fundamental” Duncan in San Antonio, winning titles in 1999 and 2003.
The immediate post-Jordan era was dominated by five players: Kobe Bryant, Shaquille O’Neal, Kevin Garnett, Dirk Nowitzki, and Duncan. Kobe, Shaq, and Duncan combined to win 13 NBA titles, four regular season MVPs, and eight Finals MVPs from 1999 to 2010. For a decade, the road to the NBA Finals went through Kobe, Shaq, and Duncan. It was the dueling dynasties era. Shaq and Kobe led the Lakers to a three-peat — one of only five three-peats in NBA history. Mikan’s Minneapolis Lakers did it. Russell’s Celtics did it. Jordan’s Bulls did it twice. And Shaq and Kobe were the last to do it in 2002.
Nowitzki bridged the gap between the Kobe Bryant era and the LeBron James era. Nowitzki ended Kobe’s reign as the world’s best player when Dirk’s Dallas Mavericks squad knocked off Kobe’s Lakers in the 2011 playoffs. In the same playoff run, Nowitzki pumped the brakes on LeBron’s title run when his Mavs defeated LeBron’s Miami Heat in the 2011 NBA Finals.
LeBron’s appearance in the 2011 Finals started a run of eight consecutive trips. He put together a super team in Miami, winning two titles in 2012 and 2013, but lost to the Mavs in 2011 and Duncan’s Spurs in 2014. After a four-year run in South Beach, LeBron returned to Cleveland to fulfill his promise of bringing a championship to his hometown team. He delivered on the promise by winning a title in 2016, ending Cleveland’s 52-year professional title drought.
Dirk and KG revolutionized the game, ushering in a new era of big men. The Big Ticket made it possible for high schoolers to skip college and turn pro at 19. Nowitzki opened the door for European bigs who preferred to face the basket instead of having their back to it. Nowitzki and Garnett were instrumental in the game’s evolution, as more and more teams shifted away from traditional power forwards and opted for stretch-4s.
LeBron took the Cavs to four straight NBA Finals but could muster just one victory in four matchups against Steph Curry’s Golden State Warriors. Curry led the Warriors to four championships in eight seasons — two of those championship banners were aided by the addition of Kevin Durant.
The Dubs Dynasty opened the portal to the “small ball” era and advanced metrics. Analytics experts preferred shooting 3s over 2s — it’s either a layup or dunk or a 3-ball — and the midrange shot was viewed as somewhat of a dinosaur idea. The modern NBA puts a premium on pace and space.
The Pacers and Thunder are extensions of the pace-and-space approach, with some added features. Much like today’s fast-paced, ever-changing world, the game continues to evolve. Sure, the traditional back-to-the-basket center may be extinct, but centers are more valuable than ever. Small ball is becoming out of style like skinny jeans. Big-boy basketball is back — with pace and space.
Spurs 7-foot-6 center/forward/guard Victor Wembanyama is the type of player every team craves. Wemby is a big man with a handle who can shoot threes while being an anchor on defense. There’s only one Wemby, but teams will scour the Earth to find a similar player.
OKC found a Wemby-type unicorn in Chet Holmgren. Holmgren may not be as tall as Wemby but he can do all the things Wemby does. Holmgren has a decent handle for a 7-1 player, which allows him to get to his hot spots. Holmgren is also one of the best shot blockers in the NBA, which allows OKC defenders like Jalen Williams, Lu Dort, Cason Wallace, and Alex Caruso to press up and stay attached because they know Chet has their back.
The Thunder and Pacers both subscribe to the pace-and-space philosophy, but what allows them to consistently play at hyper-speed is depth. Indiana and OKC throw a wave of bodies at teams, saving their starters from having to play heavy minutes.
Today’s NBA is littered with 3&D wing players and big combo guards like Shai Gilgeous-Alexander, Luka Doncic, and Cade Cunningham. What’s also becoming in vogue is skilled big men. Teams are looking for the next Nikola Jokic, a 5-man who can be the hub of an offense. We are deep in the era of positionless basketball where forwards can play center and centers can play guard.
Because the ball is in the hands of principal scorers, the traditional point guard is being phased out. What used to be the primary job of the point guard is now being distributed to other positions.
Haliburton might be one of the last of the Mohicans in terms of pure point guards, much like the gas-guzzling SUVs with V6 engines. It’s becoming harder and harder to find them. Suppressing point guards and centers isn’t healthy for the game. We need more of them, not less.
Shai, Cade, and Luka, on the other hand, are the archetypes of today’s point guard. They are big, heliocentric guards (6-6 and 6-7) built to play downhill, able to attack a compromised defense while coming off ball screens. They can score or draw fouls in the paint or draw multiple defenders and kick it out for open threes. It’s essentially an extension of what LeBron or James Harden have been doing for the past decade.
What separates SGA from Luka and Cade is his ability to do damage in the midrange area. The midrange (or the high post) is the area on the court that’s 4 to 5 feet below the 3-point line or roughly 15 to 20 feet away from the basket. It stretches from one side of the free throw line elbow to the next. Attack the mid-range is a core part of SGA’s game, and he’s proficient at it. During his 2024-25 MVP season when he averaged a league-leading 32.7 points per game, Shai made 57% of his mid-range attempts. The average NBA team’s midrange field goal percentage is around 42%.
There’s a fictitious narrative in basketball in terms of the mid-range shot. Many pundits and players jumped on the 3-point shot bandwagon and shoved the middie to the side of the road. But the middie never really went away. It is still the weapon of choice in the postseason, and it is still the best shot that’ll lead to a title. Outside of Steph Curry’s Warriors and Jayson Tatum’s Boston Celtics, the mid-range or the mid-post is where championship teams earn their money.
The adage of “what’s old is new again” seems fitting here because SGA is making the old mid-range shot the new viral trend.
As much as we’d like to see our sports heroes play forever, they can’t. Every now and then they might be able to summon a flicker of their greatness, but eventually the flame will go out.
We’ve been fortunate enough to watch all-time greats like LeBron James, Steph Curry, and Kevin Durant entertain us for years. However, Father Time is undefeated and the clock will eventually run out on LeBron (who turns 41 next season), Steph (36), and KD (36).
It’s time for a new generation of stars to entertain us. Embrace the changing of the guard and get excited. It’s going to be fantastic.
Joel Huerto is editor and publisher of OneManFastbreak.net. Follow and subscribe to his YouTube channel at @onemanfastbreak1.